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CRA Responds to the AI Opportunity Action Plan
On 13th January 2025, the UK Government Published the AI Opportunity Action Plan - however there are few indications that it has been conceived with input from creators and creative industry representatives.
CRA members welcome new and innovative technologies, such as AI that enable human creators to produce inspiring work that benefits both the businesses and the audiences who enjoy it. It is clear that as a technological tool it can improve data collection and efficiency. But advancements should not ignore the rights of creators, safety risks and the large-scale environmental impact of vast data centres at a time when the Government has committed to Net Zero.
This report was released in the midst of the Government’s AI and Copyright Consultation and yet it recommends that current AI Copyright law is inadequate. This is not the case. It is not the law which is inadequate, but the behaviour of AI tech companies, who have taken creators’ content without permission to train their AI models. The UK has existing laws to protect copyright works including performances, images, music, and the written word - many are already being illicitly accessed and used without the rights holders’ permission. Huge datasets of illegally-scraped content have already been used for AI-generating content and the Large Language Models (LLM). It is hugely disappointing the plan does not offer any solutions in this regard.
AI technology is accelerating and being implemented at pace, but requires consideration of issues around IP, ethics, accountability, and economics for creative human endeavour. CRA Chair, Anna Ganley commented:
“Yes, the AI race is speeding up, but the UK should not pursue growth and innovation in AI whilst running roughshod over existing copyright and data laws. Both the AI industry and the creative industries can thrive if we find ways to work together, respecting existing law.
We urge the Government not to risk the livelihoods of our world-leading creative industries, but to find ways of harnessing the power of AI with the rights of creators’, safety and sustainability firmly in mind.”
We need to ensure that the growth of AI complements the value of our world-leading creative industries. The CRA is continuing to work with members to respond to the Government Consultation and engaging policymakers to ensure creators’ rights are protected.
Nicola Solomon, Creators’ Rights Alliance former Chair has been recognised in the King’s New Year Honours List for services to Literature and the Creative Industries.
She is among a list of people awarded by the King to recognise their impact on communities across the UK. The OBE award recognises Nicola’s long career in intellectual property law advocating for creators, including her 13 year tenure as the Chief Executive of the Society of Authors. Nicola Solomon’s term ended as Chair of CRA in November.
The CRA congratulates Nicola on this award in recognition of her hard work.
The UK Government has published a consultation on Copyright and AI.
The Copyright and Artificial Intelligence consultation covers substantive changes to copyright licensing and AI usage that potentially affects all UK's creators and their future income streams. The CRA are currently looking at the measures and proposals contained in the consultation with our members.
The CRA will respond by making the case for creators to ensure that the usage of AI does not damage the value of our world-leading creative industries and continues to offer the IP protection needed. For further details of our work in this area, please see our statement on AI.
Please do get in touch with contact@creatorsrightsalliance.org if you are a creator or creative organisation who'd like to share your thoughts.
The Creators’ Rights Alliance has joined the Creative Rights In AI Coalition
A new coalition of rights holders including publishers, authors, artists, music businesses, specialist interest publications, unions, and photographers has called on the government to spur growth in the creative and tech sectors by protecting copyright ahead of an important consultation on AI, expected this week.
Launching today, 16 December 2024, the Creative Rights in AI Coalition has published three key principles for copyright and GAI policy and a statement supported by all member organisations. The coalition is calling on government to adopt the principles as a framework for developing AI policy.
Chair of the CRA, Anna Ganley said “The stakes are high for creators and we need a unified voice to make sure the government ensures the strength of the UK’s copyright regime is maintained so creators can continue to thrive. We are extremely pleased to support the launch of the Creative Rights in AI Coalition on behalf of all the creators our members represent and encourage everyone in our industry to support this vital campaign.”
Seventy-two per cent of respondents said AI companies should be required to pay royalties to the creators of text, audio, or video that they use to train AI models, while 80 per cent said AI companies should be required to make public all the information that their models have been trained upon.
In the statement, the coalition said: “The UK’s world-leading creative and tech sectors put it in a unique position to set a global standard for how both sectors can innovate together and continue to provide high quality services.
“Protecting copyright and building a dynamic licensing market for the use of creative content
Chair of the CRA, Anna Ganley said “The stakes are high for creators and we need a unified voice to make sure the government ensures the strength of the UK’s copyright regime is maintained so creators can continue to thrive. We are extremely pleased to support the launch of the Creative Rights in AI Coalition on behalf of all the creators our members represent and encourage everyone in our industry to support this vital campaign.”
Seventy-two per cent of respondents said AI companies should be required to pay royalties to the creators of text, audio, or video that they use to train AI models, while 80 per cent said AI companies should be required to make public all the information that their models have been trained upon.
In the statement, the coalition said: “The UK’s world-leading creative and tech sectors put it in a unique position to set a global standard for how both sectors can innovate together and continue to provide high quality services.
“Protecting copyright and building a dynamic licensing market for the use of creative content in building generative AI (GAI) isn’t just a question of fairness: it’s the only way that both sectors will flourish and grow.
“The UK creative industries generate well over £100 billion annually. We have, quite literally, earned the right to have our voice heard. The key to that success, and future growth, is copyright law.”
The coalition’s three principles for AI policy focus on a dynamic licensing market with robust protections for copyright, control and transparency for content creators, and driving growth and innovation in the creative and tech sectors. in building generative AI (GAI) isn’t just a question of fairness: it’s the only way that both sectors will flourish and grow.
“The UK creative industries generate well over £100 billion annually. We have, quite literally, earned the right to have our voice heard. The key to that success, and future growth, is copyright law.”
The coalition’s three principles for AI policy focus on a dynamic licensing market with robust protections for copyright, control and transparency for content creators, and driving growth and innovation in the creative and tech sectors.
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Creators’ Rights Alliance Welcomes New Chair and Board Members
The Creators’ Rights Alliance (CRA) Members held their AGM last week and elected seven new board members. Following the AGM, the Board elected Anna Ganley, Society of Authors (SoA) as the CRA’s new Chair and Jessica Craig, Musicians’ Union (MU) as Treasurer.
Current terms ended for Derek Brazell, Association of Illustrators (AOI), Lesley Gannon, Writers Guild of Great Britain, (WGGB), Michael Sweeney, Musicians’ Union (MU), and Chair, Nicola Solomon. All were thanked for their dedication and expertise in steering the CRA’s campaigns and policy work.
The board is now strengthened by the seven new joiners enabling the CRA to represent a wider range of creators and disciplines. They join existing board members Mike Holderness, National Union of Journalists (NUJ) and Colin Stuart, Independent Society of Musicians (ISM) who continue their terms.
The new board members are:
Luke Alcott, Public Affairs & Policy Manager, Authors Licensing and Collecting Society (ALCS)
Jessica Craig, Royalties Official, Musicians’ Union (MU)
Isabelle Doran, CEO, Association of Photographers (AOP)
Anna Ganley, Chief Executive, Society of Authors (SOA)
Rachel Hill, CEO of the Association of Illustrators (AOI)
Ellie Peers, General Secretary, Writers Guild of Great Britain (WGGB)
Tom Peters, Head of Policy & Public Affairs, Equity
After completing a three year term as CRA Chair and previous term on the CRA Board, Nicola Solomon has stepped aside. At Tuesday’s meeting the new CRA Board elected Anna Ganley as Chair. Anna has led the Society of Authors as Chief Executive since April 2024 and also sits on the board of the International Authors Forum.
Speaking about her election as Chair, Anna said; “I am incredibly honoured to take up the Chair role at the CRA and excited to get to work with our new board members to help promote, protect and further the interests of creators through policy, advocacy and campaigning work.”
“Nicola has been an exceptional Chair and she hands over a strengthened CRA. The association has grown in both membership and presence through policy work to influence positive change for creators. The CRA will continue to bring together members and lead collaborative campaigns around remuneration, rights and IP for creators. Looking ahead, we are facing significant challenges, particularly with the rise of AI and tech threats to creators’ rights and remuneration. The CRA will continue to be a powerful force in lobbying the UK Government to take real action and ensure creators are protected in this rapidly changing landscape.”
The CRA’s strengthened board is committed to driving forward its vital work in policy, advocacy, and campaigns. As creators face increasing pressures on their rights and income, the CRA will /continue to push for fairer remuneration, better working practices, and stronger protection of intellectual property rights.
Government response to the Culture Media and Sport Committee report on Creator Remuneration
Last week the Government published their response to the CMS Committee Inquiry into Creator Remuneration Report. The CMS Committee Report, published in April, recognised Creators’ Rights Alliance policy positions and made the following recommendations:
Address issues around contracts and working conditions by implementing the recommendations of the DCMS sponsored Good Work Review, using the CRA CREATOR campaign as a basis for fair working standards
The appointment of a Freelance Commissioner
The introduction of proper mechanisms for creators to force their consent and to receive fair compensation, for use of their work by AI developers
The introduction of a statutory private copying scheme, which at a minimum, safeguards reciprocal payments from abroad
Chair of the CRA Nicola Solomon gave evidence in the inquiry on behalf of 23 members representing 500,000 creatives. In response, CRA Chair Nicola Solomon says:
“The Culture Media and Sport Committee report made clear recommendations to address the challenges creators face.
We are glad to see the Government response acknowledge some of these, especially issues around Freelancers, the Smart Fund and AI, and the negotiation of remuneration. However any support to creators needs to be actioned at pace. We hope the Government will take up our offer to work with creators’ and representative bodies like the CRA to ensure action happens that protects and supports growth.”
The CRA welcomes the Government’s response for acknowledging the fragility of the industry in terms of freelancers; and they indicate that the Government's legislative programme for the Employment Bill will address these gaps. They also indicate that several policy ideas including the Smart Fund require further input and suggest that the Government will meet with representatives from the UK’s creative industries to further explore this issue. We welcome being part of these discussions.
The response also builds on recent statements to address the concerns creators have regarding AI and remuneration. It is encouraging to see the new Government reference these gaps - but we await to see detail in the forthcoming consultations.
The CRA will continue to push the recommendations forward to the Government to make the case for implementation.
Unlawful use of creators’ content by Big Tech must end, says CRA
The Creators’ Rights Alliance has written to a range of companies working in software development, including Microsoft, Google, OPENAI, Apple and META.
The letter reaffirms that members of the Creators’ Rights Alliance and the 500,000 creators they represent do not authorise the use of any of their works protected by copyright and/or related rights (including performers rights) for the training, development, or operation of AI models, including large language models, or other any other AI products, unless they have specifically agreed licensing arrangements with creators and rightsholders.
Creators' data is regularly being taken without permission and used to train AI, and this is already having an impact on creators' income and their ability to continue to work.
The CRA encourages all creators to make use of the Intellectual Property Enterprise Court to combat infringement, particularly the small claims track option, which is designed to support individual creators running their own small business.
CRA backs establishing the Smart Fund to create new revenue streams for artists, writers, performers and directors, and supplement public funds.
The advancement of new technology, such as smartphones and tablets, has transformed the way we consume and experience visual art. This shift underscores the need for robust copyright frameworks that protect the rights of artists, regardless of how their works are created, shared, or distributed, including across digital devices.
Collective licensing schemes are essential as they allow copyright holders to receive royalties when their works are used or reproduced in various media, including print and television. Supporting these frameworks ensures that artists are fairly compensated in an ever-evolving digital landscape. Such a scheme in the UK could generate up to £300million per year for creatives, and supplement public funding for the arts.
The CRA is backing the establishment of the Smart Fund, recently endorsed by the Culture, Media and Sport Committee in April 2024, as part of the Creator Remuneration report. The Smart Fund is backed by organisations from across the creative industries, including ALCS (Writers); BECS (Performers); DACS (Visual Artists); Directors UK (Screen directors); PICSEL (Visual Artists).
The CRA welcomes the House of Commons Creators’ Remuneration Report which sets out key actions from Parliament to Government. The report recognises Creators’ Rights Alliance policy positions and marks a key historic win for members, who are quoted throughout. The report makes the following recommendations:
Address issues around contracts and working conditions by implementing the recommendations of the DCMS sponsored Good Work Review, using the CRA CREATOR campaign as a basis for fair working standards
The appointment of a Freelance Commissioner
The introduction of proper mechanisms for creators to enforce their consent and to receive fair compensation, for use of their work by AI developers
The introduction of a statutory private copying scheme, which at a minimum, safeguards reciprocal payments from abroad
The CRA will take the recommendations forward to the Government and will continue to make the case for implementation.
You can sign up to Fair Terms for Creators’ HERE.